Promotional merchandise is used globally to
promote brands, products, and corporate identity. They are also used as
giveaways at events, such as exhibitions and product launches.
Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, key chains, posters, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company's brand name and product.
Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.
Promotional items are also used in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the live strong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
Apparel, Caps, and Hats
Awards and Recognition
Backpacks, Bags, and Totes
Badges, Buttons, Magnets, and Stickers
Business, Desktop, and Office
Clocks and Watches
Diaries, Journals, and Notepads
Fitness, Health, and Safety
Food and Edibles
Games and Novelties
Home and Housewares
Luggage and Travel
Outdoors, Sports, and Leisure
Pocket and Purse Accessories